Knowing and understanding the personalities of the people who use your website, whether you run a blog or a business site, is vital for getting old viewers to come back to read more or to get new viewers to check out your posts for the first time. One of the easiest ways to figure out what type of person your website draws in is to simply ask your website viewers about themselves. An optional pop-up survey is a great way to do this. However, how do you get viewers to take the survey and what types of questions should you ask?

How Do I Get Viewers to Take a Survey?

Why should website users take a survey if there’s nothing in it for them? This is a question that goes through the head of most people who have been faced with a website survey pop-up. The answer usually is that there isn’t a very good reason for people to take a survey if they don’t have anything to gain by taking it. For this reason, it’s best to give the website user some kind of incentive to encourage them to take the survey. If your website sells something, then giving discounts or other coupons is a great way to get customers to take a survey. If your website does not sell anything, then providing exclusive content may work as a motivator instead.

What Questions Should I Ask on the Survey?

To fully understand a user’s personality based on a survey, you need to be sure that you are asking the right questions. Knowing your website user’s demographic information can be a great way to tailor your site to your main userbase’s preferences. Some basic questions on a survey may include the following.

  1. What is your gender?
  2. How old are you?
  3. What types of articles do you read on the site most often?
  4. What kind of content would you like to see more of?
  5. What kind of content not already on the website should we add?

These are some basic starter questions that can be on every website survey. Of course, you can add more questions to your survey that are more closely tailors to your website’s specifics.

If you want to learn more about the personality traits of the people who use your website, ask them about their personality. It’s as simple as that! Use these tactics to encourage people to take your surveys and make sure to ask the right questions. If you do this, it should be easy to learn about your website users.