Starting a new business is hard, but growing that business can be even more challenging. It’s hard to know what will work and what is a waste of your time and money. Here are a few practical tips to help you with your business growth.
Know Your Customers
Get to know your customers and what their needs and wants are. When you have a good understanding of your audience, you can create products or personalize your services to fit them. Happy customers almost always come back for more and usually tell a few friends about their experience as well.
Be Present On Social Media
Having social media is a great start, but being present on it is just as important. It’s not enough to simply have a Facebook or Instagram account if you aren’t going to check them regularly. Responding to comments and messages, posting new products or services, and regularly promoting those posts will help grow your social media audience. A bigger social media audience means more business growth. If you don’t have a good understanding of social media, or if you are too busy to check your page multiple times a day, think about hiring a social media manager.
Hosting events is a great way to grow your audience. If your business is online, consider holding a giveaway. If you own a brick and mortar store, invite people to a party where they can browse your products while eating snacks and sipping wine. Invite your friends and family and tell them to bring their friends. You can place ads on social media, in the newspaper, and around town. It will help strengthen relationships with previous customers, as well as introducing you to new ones.
If something isn’t working, don’t be afraid to change it up. Whether it’s a product you’ve created, a promotion, or an advertisement, if it is consistently under-performing, it might be time to move on. It’s hard to scrap something that you sunk time and money into, but if it isn’t working it will drag you down, and maybe make you lose money while you’re there.
Growing your business often feels painfully slow. It is easy to feel like all the hard work you are putting in isn’t worth it. Try to stay motivated. Instead of focusing on the day to day tasks, keep your sight on the big picture and the vision you have for your business. Your hard work will pay off, but only if you stay the course.